President at ARCAP
Co-founder an CEO of NXTP Labs
Marta Cruz is co-founder and CEO of NXTPLabs, the most active investment fund with an acceleration program in Latin America. With a portfolio made up of 190 technology-based startups from 16 countries, it has recently launched its second Venture Capital fund, aimed at investing in the companies with the greatest impact within the region.
She is also co-founder of Nextperience, a digital marketing agency operating in Argentina, Chile, and Peru. With a strong background in business and digital communication strategy development, Marta worked at MRM Worldwide -McCann Worldgroup digital agency- as the Regional Director for Latin America for over 8 years. Also, she worked as a senior consultant for Argentina in the United Nations Program and held the position of Director at Mercado Magazine. She is the president of ARCAP -Argentina Association of Private Equity, Venture, and Seed Capital. And she was recently appointed as PowerWomen in Fintech by Innotribe. She promotes equal opportunities and strongly encourages women entrepreneurs by driving the initiative to create the Woman Entrepreneur Day in Latin America and the Caribbean. Marta holds a Degree in Business Administration from the University of Buenos Aires and has postgraduate studies in management from the IAE – Universidad Austral. She is a professor in several business schools at national and regional level.